LONDON: Just when people thought fashion world couldn't get any weirder, along comes - the bikini jeans!
Priced at 62 pounds, the eye-catching apparel features a thong sewn into a pair of supremely low-slung jeans.
Brainchild of Japanese clothing company Sanna's, the booty-cut bottoms were born after a customer said she wanted jeans that sat lower than the hips but did not need to be hiked up in an unladylike fashion, reports Wales Online.
Designer Sandra Tanimura, who owns a pair of the bikini jeans herself, said: "This was very difficult without the trousers falling down, so I came up with the idea of using the bikini strings.
"They have already taken off in Japan and we believe they will be just as popular in the UK, especially with bold women who like their own bodies."
However, stylist Wenda James-Rowe said: "They are totally tasteless and terrible - it's taking things to the extreme.
"If you have a pair of jeans that fall down, just wear a belt. To wear these you would have to be stick thin or you would have big bulges coming out the gaps.
"It's not something I would wear - maybe they would appeal to really young girls but even if they do, I think the attraction will be short-lived."
